The science of work, made personal
Leverage I/O psychology to build a growth-oriented mindset and sustainable success.
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Hi, I’m Becca, Allay Mind Lab is my passion project and a PhD candidate in Industrial & Organizational Psychology. I created this space to help people navigate career changes, business growth, and personal challenges with a trauma-informed approach. Whether you’re recovering from workplace trauma, transitioning careers, or building a business, I’m here to support you with personalized coaching and practical strategies. My goal is to provide a safe, judgment-free space where you can gain clarity, rebuild confidence, and take meaningful steps toward your goals.
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Overcoming Mental Blocks & Building Sustainable Motivation
If you’re feeling stuck, I/O principles can help uncover your strengths, reframe challenges, and align your career with your values.
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Recover From Workplace Trauma
Past toxic work environments can impact your confidence and performance. Personalized coaching can help you rebuild psychological safety.
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Developing a Strong Business Vision & Strategy
A successful business starts with clarity—knowing what you want to build, who you serve, and how to position yourself. I/O Psychology helps entrepreneurs define their mission, set clear goals, and develop a strategic mindset that aligns with their strengths and values.
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Optimize Work-Life Balance & Burnout Recovery
Using evidence-based techniques, industrial and organizational coaching helps you create sustainable habits that prevent burnout and create more well-being.
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Building a Career & Life That Feels Authentic to You
Success isn’t always about following a traditional career path— about creating a life that feels fulfilling, aligned, and uniquely yours. Whether you’re changing careers, growing a business, or stepping into leadership, I/O Psychology can help you clarify your vision and take action
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Releasing Shame & Trauma for Growth
Shame and unresolved workplace trauma can keep you stuck in self-doubt, avoiding risks, and feeling disconnected from your career goals. Whether you’ve faced toxic work environments, job loss, or industry stigma, you deserve to rebuild your confidence and reclaim your career path.
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To Allay something means that you are calming it or reducing difficulties. It is used commonly in the context of to allay concerns and to comfort and some of its many synonyms are alleviate, decrease, mitigate, assuage and mollify. So, if you can allay someone’s fears, you are lightening their mood
“As I walk along the shore, the gentle waves allay my fears, bringing peace and tranquility to my mind.”
Frequently Asked Questions
What is Coaching?
Coaching is a collaborative process aimed at helping individuals identify and achieve personal or professional goals. It focuses on enhancing self-awareness, setting actionable objectives, and developing strategies to overcome obstacles. Through structured conversations and personalized guidance, I’m here to empower you to unlock their potential and make meaningful progress in various areas of life and business.
What is Trauma-Based Coaching?
Trauma-based coaching takes a specialized approach that acknowledges how past experiences and challenges may influence your current mindset, behaviors, and emotions. Unlike traditional coaching, which primarily focuses on future goals and actions, trauma-informed coaching incorporates a deeper understanding of how your history shapes your present.
Key differences include:
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Focus on Safety and Trust: Trauma-informed coaching emphasizes creating a safe, non-judgmental environment to ensure clients feel comfortable exploring sensitive topics.
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Understanding the Whole Person: It takes into account the emotional and psychological impacts of past experiences, ensuring the coaching process supports healing and growth.
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Customized Strategies: While coaching often uses goal-setting and action-oriented techniques, trauma-informed coaching tailors these strategies to each individual’s unique journey, considering how past experiences might affect their progress.
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Awareness of Triggers: Trauma-informed coaching recognizes potential emotional triggers and helps clients navigate them in a supportive way, enabling them to move forward with resilience.
Coaching focuses more on achieving specific goals and taking actionable steps toward the future, whereas trauma-informed coaching integrates both healing and growth, helping clients rebuild confidence and rediscover their strengths while working toward their goals.
How Does Coaching Differ from Therapy?
While both coaching and therapy provide support for personal development, they differ in focus and approach. Coaching is future-oriented, concentrating on setting and achieving specific goals, enhancing performance, adding accountability and focusing specifically on growth. It is ideal for individuals looking to improve aspects of their lives or careers. Therapy, on the other hand, often addresses past experiences and emotional challenges, aiming to resolve psychological problems and promote healing.
What Theoretical Framework do you practice ?
We use the Transtheoretical Model of Behavior Change (TTM). The TTM helps us identify where you are in your change process—whether you’re just starting to think about change or you’re actively working on it. This allows us to meet you exactly where you are and offer the right kind of support and strategies. For example, if you’re in the contemplation stage, we can help you weigh the pros and cons of changing and build your motivation. If you’re in the action stage, we’ll focus on practical steps and overcoming obstacles. The Transtheoretical Model (TTM) is a applied theoretical and clinical framework. It has been effectively applied to a diverse array of behaviors, including smoking, alcohol abuse, addiction, weight management, exercise adoption, sunscreen use, condom use, and addressing school bullying (source).
Using TTM ensures that our approach is not one-size-fits-all. Instead, it’s sensitive to your past experiences and current needs. This trauma-aware perspective creates a safe and supportive environment, making it easier for you to navigate the challenges of change.
Check out our services pages for more information
What Kind of Coaching and Consulting Plans Do You Offer?
We offer flexible coaching and consulting plans tailored to meet a variety of needs:
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Hourly Sessions: Ideal for those seeking flexibility, these sessions provide targeted support on specific issues or goals as needed.
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Coaching Packages: Designed for a more in-depth experience, these packages include multiple sessions aimed at providing sustained support and ensuring steady progress toward your personal or professional objectives.
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Business Coaching for Entrepreneurs: Whether you’re starting a new venture or growing an existing business, we provide tailored guidance to help entrepreneurs develop their strategy, enhance team performance, improve processes, and build sustainable growth. We focus on actionable steps to improve areas like leadership, business planning, marketing, and scalability, ensuring you have the tools to grow your business at any stage.
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Consulting Services: Available on an hourly or project-based basis, our consulting services cater to clients requiring expertise in areas such as business development, website creation, internet marketing, and team growth strategies.
We offer a sliding scale for our sessions, starting from $75 to $125, to ensure our services are accessible to a wide range of clients. If you have health insurance that covers therapy or counseling sessions, we can discuss options for working with your provider to align the copay with your coverage, making sessions both accessible and beneficial for you.
How Can Business Coaching Help Entrepreneurs?
Our business coaching is designed to empower entrepreneurs at all stages of their journey. Whether you’re just starting out or looking to scale your business, we can help you:
- Clarify your vision and set actionable goals for growth.
- Develop effective business strategies and plans.
- Enhance leadership and team-building skills.
- Streamline operations and improve efficiency.
- Build strong marketing strategies to expand your reach.
- Overcome challenges and adapt to market changes.
Our goal is to support you in creating a thriving, sustainable business while maintaining a balance between professional success and personal well-being
Can I Benefit from Coaching Even If I Haven't Experienced Trauma?
Absolutely! Our coaching services are designed to support a wide range of individuals, regardless of their backgrounds or experiences. Whether you’re looking to advance your career, develop better work-life balance, improve relationships, or grow your business, our coaching can help you reach your objectives.
At Allay Mind Lab, we are committed to empowering all our clients to achieve their full potential and live their best lives, whether in business, personal growth, or both.
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Packages
Entrepreneurial Foundations & Website Launch Package
This package is designed for new entrepreneurs, freelancers, and service-based professionals who want a structured, evidence-based approach to launching their business. It combines business coaching, (I/O) Psychology principles, and hands-on website creation, ensuring a strong strategic foundation and a professional online presence.
Career & Business Evolution
Elevate your career or business with evidence-based strategies rooted in Industrial & Organizational Psychology. This coaching package helps professionals and entrepreneurs overcome setbacks, enhance leadership skills, and develop a resilient mindset for long-term success. Gain science-backed tools to optimize productivity, decision-making, and workplace well-being.
Beyond the Labels: Build, Grow & Flourish
Break free from limiting labels and create a career or business that aligns with your values, creativity, and personal vision. This evidence-based coaching program helps professionals, entrepreneurs, and adult creators develop a resilient mindset, structure their work for sustainable success, and build confidence in their unique path.
Not sure which package fits your needs? A consultation is the perfect place to start. Whether you’re navigating career transitions, workplace challenges, entrepreneurship struggles, or personal growth, this session helps us explore your goals and determine the best way forward.